About

About

Hi! I'm Jeff 👋

Hi! I'm Jeff 👋

With over 12 years of experience in digital design and more than 4 years leading UX teams, my purpose is to create experiences that efficiently and strategically connect businesses and users.

My approach is based on collaborative work with multidisciplinary teams, bringing together design, technology, and product to solve complex problems.

With over 12 years of experience in digital design and more than 4 years leading UX teams, my purpose is to create experiences that efficiently and strategically connect businesses and users.

My approach is based on collaborative work with multidisciplinary teams, bringing together design, technology, and product to solve complex problems.

Work Experience

Work Experience

Currently, I’m Principal UX at SAP Concur, improving the experience of corporate travel booking flows.

I’ve also led UX teams at Carrefour and Casas Bahia Group, contributing to the digital evolution of both brands and to the growth of design teams focused on strategy and business impact.

Principal UX Designer

SAP Concur

Nov 2025 - Present

Principal UX Designer

SAP Concur

Nov 2025 - Present

Principal UX Designer

SAP Concur

Nov 2025 - Present

UX Lead

Carrefour Brazil Group

Fev 2023 - Oct 2025

UX Lead

Carrefour Brazil Group

Fev 2023 - Oct 2025

UX Lead

Carrefour Brazil Group

Fev 2023 - Oct 2025

UX Lead

Casas Bahia Group

Set 2021 - Jan 2023

UX Lead

Casas Bahia Group

Set 2021 - Jan 2023

UX Lead

Casas Bahia Group

Set 2021 - Jan 2023

Product Designer

Casas Bahia Group

Aug 2020 - Set 2021

Product Designer

Casas Bahia Group

Aug 2020 - Set 2021

Product Designer

Casas Bahia Group

Aug 2020 - Set 2021

Product Designer

Camicado

May 2018 - Aug 2020

Product Designer

Camicado

May 2018 - Aug 2020

Product Designer

Camicado

May 2018 - Aug 2020

Education

Graduated in Design with an MBA in Project Management and Development Driven by Innovation from Feevale University.

During my undergraduate studies, I specialized in multiple areas of design, including websites, apps, visual identity, graphic design, and product design.

Since 2015, my focus has been on User Experience (UX), where I apply user-centered methodologies to create efficient and accessible digital experiences.

© 2024 All rights reserved

© 2024 All rights reserved

© 2024 All rights reserved

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